The Effer-K team has made it home after exhibiting at the AAFP FMX conference in New Orleans! AAFP is always a busy show for us and this year was no exception. We gave out 123 Effer-K voucher booklets (that allow patients to receive 1 box of free Effer-K at any pharmacy). Many physicians stopped by our booth, as they do every year, to tell us how much they love Effer-K. We are always happy to talk to these loyal fans.
In addition to the Effer-K-loving practitioners, we met several physicians who had never even heard of Effer-K. These physicians are always skeptical when we explain that it is a palatable potassium supplement, so we offer samples of Effer-K at our booth for doubters. The skeptics often become instant fans after trying the shot.
Once practitioners taste Effer-K they often follow up with questions about what types of drinks it can be dissolved in. Since Nomax makes an Unflavored Effer-K, we tell them it is virtually undetectable when dissolved in any ingestible liquid. One physician suggested (in jest) that it could even be dissolved in the popular New Orleans Hurricane drink. How’s that for a physician recommendation?
We acquired several new Effer-K fans at this show. We even met some medical directors of nursing homes who decided they wanted to add Effer-K to their formulary. This show was definitely a huge success for us and we plan on returning next year! We look forward to seeing everyone at next year’s AAFP FMX which will be held at the Pennsylvania Convention Center in Philadelphia, PA – September 25th thru Sept. 27th.