The Effer-K team has made it home after exhibiting at the AAFP FMX conference in New Orleans! AAFP is always a busy show for us and this year was no exception. We gave out 123 Effer-K voucher booklets (that allow patients to receive 1 box of free Effer-K at any pharmacy). Many physicians stopped by our booth, as they do every year, to tell us how much they love Effer-K. We are always happy to talk to these loyal fans.
In addition to the Effer-K-loving practitioners, we met several physicians who had never even heard of Effer-K. These physicians are always skeptical when we explain that it is a palatable potassium supplement, so we offer samples of Effer-K at our booth for doubters. The skeptics often become instant fans after trying the shot.
Once practitioners taste Effer-K they often follow up with questions about what types of drinks it can be dissolved in. Since Nomax makes an Unflavored Effer-K, we tell them it is virtually undetectable when dissolved in any ingestible liquid. One physician suggested (in jest) that it could even be dissolved in the popular New Orleans Hurricane drink. How’s that for a physician recommendation?
We acquired several new Effer-K fans at this show. We even met some medical directors of nursing homes who decided they wanted to add Effer-K to their formulary. This show was definitely a huge success for us and we plan on returning next year! We look forward to seeing everyone at next year’s AAFP FMX which will be held at the Pennsylvania Convention Center in Philadelphia, PA – September 25th thru Sept. 27th.
October 31, 2018
coupon, Effer-K flavors, Nomax appearances, Vouchers
AAFP, AAFP 2018, AAFP New Orleans, Effer-K, FMX 2018, FMX New Orleans, potassium alternative
At the end of September, Effer-K made an appearance at the AAFP (American Academy of Family Physicians) show in San Diego, CA. This is a huge event with a few thousand physicians in attendance, which presented a great opportunity to introduce our product to family physicians who had never heard about Effer-K.
While we were there, we met Dr. Frank Domino, a Massachusetts-based family physician affiliated with the University of Massachusetts, who made a presentation at the conference about the benefit of potassium in lowering patients’ blood pressure and risk for stroke. He suggested that the addition of potassium to a patient’s to a patient’s diet might be more effective than reducing salt.
After his talk, several physicians who had been in attendance stopped by and requested samples of Effer-K for their practices – citing the talk as inspiration. Then, Dr. Domino, himself stopped into our booth and ordered samples for his office. Dr. Domino later shared all of the references for his talk with us (see below).
Now that we have had a chance to recover and get all our samples out to our requesting physicians, we are gearing up for AAFP next year (in Washington, D.C.!) Thanks to everyone who stopped by our booth.
- Treatment of Mild HTN does not improve M&M; Cochrane Database Syst Rev. 2012 Aug 15;8:CD006742
- HCTZ vs Chlorthalidone: no difference in M&M; but fewer electrolyte disturbances with HCTZ; Ann Intern Med 2013 Mar 19; 158:447
- Salt Restriction in HTN lowers Systolic BP by -5.39 mm Hg & Diastolic BP by -2.82 mm Hg but raises renin, aldosterone, noradrenaline. ? Outcomes. BMJ 2013;346:f1325
- IOM says Salt Restriction does NOT reduces the risk of myocardial infarction, stroke, or death; JAMA. 2013;309(24):2535-2536
- Potassium lowers BP and risk of Stroke in HTN patients; (90-120 mmol/day) BMJ. 2013 Apr 3;346:f1378